Bachelor Degree in Marketing Online Programs

A bachelor degree in marketing online curriculum program offers many options to students. Marketing is selling, and there are many ways to do it. Prospective students will be learning about the concepts of sales, direct-to-consumer advertising, specialized communication techniques and other aspects of sales and marketing.

They may work on driving people towards either a sale or a salesperson. Or they may learn how to devise sales techniques for others to put into practice. There are a number of aspects, but marketing requires an inquisitive mind, good communication skills and the willingness to put the two together.

Coursework for those pursuing online bachelor in marketing degrees focuses on how one can use messaging to increase a company's bottom line. That means work in learning communications techniques such as broadcast media, print and even the web and Internet marketing to further sales and marketing aims.

But marketing students also learn how to do so within tight budgets, leveraging finance and accounting techniques. They may also learn about other basic aspects of business including teamwork and other classes. In addition, students are also asked to learn about other departments such as engineering and others, to better communicate company messages.

Featured Online Schools offering Bachelors of Marketing

Kaplan University

  • BS in Business Administration - Marketing
  • BS in Business Administration - New Media/Internet Marketing
  • BS in Business Administration - Sales Management

University of Phoenix

  • Bachelor of Business - Marketing
  • Bachelor of Science in Communication - Marketing & Sales Communication

American Intercontinental University (AIU)

  • Bachelor of Business Administration - Marketing
  • Bachelor of Arts Marketing - Fashion Marketing
  • Bachelor of Arts Marketing - Fashion Marketing and Design

Post University

  • Bachelor of Science - Marketing
  • Bachelor of Business Administration - Marketing

Job Options

Graduates with a bachelor's degree in marketing often find work increasing brand awareness for companies of all sizes as marketing assistants or managers. They may also assist in retail stores, devising ways of improving public awareness of deals or new products. Graduates will be able to work to help directly sell products, or move into advertising agencies as copywriters or in account management. In addition, bachelors of marketing degree graduates may also work in-house at manufacturers in providing support of sales goals using various means.

Career Outlook and Salary Expectations

Salaries vary for holders of a bachelor degree in marketing based on their chosen profession. For example, marketing managers may find salaries of up to $90,000 due to their management skills and experience. Many copywriters begin work at roughly $40,000 to $50,000 depending on the size of the agency where they find work. On the other hand marketing and public relations positions generally pay around $30,000 at the entry-level, although that can quickly increase over time. Mid-career marketers and salespeople can expect salaries over $60,000.

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