Online Advertising Degrees & Courses

Marketing & Online Advertising Schools

Pursuing online advertising degrees will help you get started in the creative, exciting, and potentially lucrative field of advertising and marketing.

Advertising is everywhere. It is embedded in the sales flier tucked inside your newspaper and displayed on the billboard you pass everyday on your way to work. Advertising has become a part of nearly every aspect of our society.

Who Are Advertisers?

Advertisers are generally creative, highly motivated, flexible, and decisive people with excellent oral and written communication skills. Advertisers spend a great deal of time researching markets to determine the type of message that would best captivate their audience and make them want to buy a company's product. Students pursuing online advertising degrees aim to fulfill the advertiser's need to craft messages that connect with the targeted audience and prompt a desired response.

Marketing and Online Advertising Schools

Kaplan University - offers the following online marketing degrees:

• Bachelor's in Business Administration - Marketing
• MBA in Marketing

University of Phoenix - offers the following online marketing and advertising online degree programs:

• Bachelor of Science in Business/Marketing
• Bachelor of Science in Communications
• Visual Communication Certificate

Westwood College - offers the following online marketing and advertising degree programs:

• Bachelor's in Visual Communications
• Bachelor's in Animation
• Bachelor's in Game Art & Design
• Bachelor's in Web Design & Multimedia

International Academy of Design & Technology Online - offers the following online advertising degrees and related programs:

• Bachelor of Fine Arts in Advertising
• Bachelor of Fine Arts in Graphic Design
• Bachelor of Fine Arts in Advertising and Design

Different colleges use different names for their marketing and advertising online programs.

Online Advertising Degrees - Education and Training

Online advertising degree programs teach learners research concepts, marketing principles, advertising literacy, sales, promotion, public relations, media approaches, and how to plan advertising campaigns. It is imperative that graduates know how to connect a company's product and message with its buyer.

Since a great deal of today's advertising is done online and through various forms of multimedia, many online advertising programs offer technology courses such as web and graphic design, visual communications, digital design, interactive media, and more. These courses prepare students to reach audiences through the Internet, radio, television, and outdoor advertising.

In addition, you can get an online degree in advertising that is designed to target a specific area of study, such as: brand and product management, international marketing, sales management evaluation, telemarketing and direct sales, interactive marketing, promotion, marketing communication, market research, organizational communication, data-processing systems procedures, and management.

Most online advertising schools offer bachelor degree programs which require 3-4 years of study and can be completed conveniently at your own pace and according to your own schedule. Some online advertising schools also offer accelerated programs, enabling the learner to complete the course within a shorter period of time.

Salary and Employment Outlook for Graduates with an Online Advertising Degree

The field of advertising is extremely competitive, especially when it comes to the most coveted positions within well known companies, such as those that represent popular brand names and labels. However, earning an online advertising degree will open many employment opportunities, such as becoming an advertising agent, corporate or retailer advertiser, illustration designer, billboard designer, promotions manager, or a marketing specialist, among other positions.

The 2008 Occupational Outlook Handbook states that the average job growth in advertising is expected to increase by 12% through 2016. Advertising, marketing, promotions, public relations, and sales managers held about 583,000 jobs in 2006, with median annual earnings of approximately $73,060 for advertising and promotions managers, $98,720 for marketing managers, $91,560 for sales managers, and $82,180 for public relations managers.

If you are naturally a competitive person with a creative edge, advertising just might be a perfect fit for you, and online advertising classes will help you get closer to your goals and prepare you for an exciting and rewarding career.

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