Online Marketing Degree Programs

Accredited Marketing Degree Online Colleges

An online marketing degree prepares students to learn the needs and desires of their targeted audiences.

Through market research, marketing professionals devise and implement strategies that will be effective in getting their messages across to the people they want to reach. If you are a creative communicator and are curious about human nature and how people make decisions, consider an online marketing degree.

Marketing is not just about advertising consumer products; it also contributes to health education, public awareness, and governance. For example, effective marketing campaigns are largely responsible for changing people's attitudes and behaviors around smoking and seat belt use.

Because marketing is such a diverse field requiring many different skills, a bachelor degree in marketing provides a multi-disciplinary education. In addition to core courses in liberal arts and business, you will study marketing principles, management, economics, psychology, and social sciences. Courses in public speaking, journalism, political science, creative and technical writing, public affairs, design and statistics are also relevant for marketing careers.

A typical master degree in marketing program teaches students how to develop consumer audiences and transfer products from producers to consumers. Courses address market research, demand analysis, cost-volume and profit relationships, pricing theory, international marketing, marketing campaigns and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, and retailing.

As a business administration degree, the focus is on the business, rather than the creative aspects of marketing.

Online Marketing Degrees and Courses

Accelerated and degree-completion online marketing degree programs are available at the associate, bachelor and Masters (MBA) level.

Some online MBA marketing programs use a cohort format that enables students to progress through the program with the same group. Other programs use a case method approach for a collaborative, hands-on, online education. Through case study analysis students gain leadership and teamwork experience as they engage in real business situations.

Marketing Degree Online Colleges

Kaplan University - Kaplan offers the following marketing degree online:

• Master of Business Administration/Marketing

Grand Canyon University - offers the following online marketing degrees:

• Bachelor degree (BS) in Marketing
• MBA in Marketing

University of Phoenix offers the following online marketing degree programs:

• Bachelor of Science in Business - Marketing
• Master of Business Administration - Marketing

American Intercontinental University (AIU) - offers the following marketing degree online programs:

• Bachelor degree (BBA) - Marketing
• MBA - Marketing

Post University - offers the following online marketing degrees:

• Associates degree in Marketing
• Bachelor degree in Marketing

Devry University - offers the following online business marketing degree:

• Bachelor in Business Administration - Sales and Marketing

Marylhurst University Online - offers the following master degree in marketing online:

• MBA - Business Administration -Marketing

Jones International University - offers the following online marketing degree programs:

• BABC in Sales and Marketing
• BBA in Sales and Marketing Management

Columbia Southern University - Columbia Southern University (CSU) offers these online marketing courses and programs:

• BS - Business Administration - Marketing
• MBA in Marketing
• Certificate in Marketing (undergraduate and graduate)

Ashford University offers the following online bachelor degrees in marketing and MBA marketing degree:

• Bachelor of Arts in Business Administration - Marketing
• Bachelor of Arts in Public Relations and Marketing
• Bachelor of Arts in Social Science - Marketing
• MBA - Marketing

Find more colleges that offer online marketing courses and degrees by zip code>>>

What Can You Do With a Marketing Degree?

You can get a job in the field of marketing with almost any educational background. However, more and more employers look for employees with a bachelor or master degree in marketing (or business administration with an emphasis in marketing).

You may work for a private company, marketing services company, a non-profit organization, an educational institution, or the government. Following are just a few career options with a degree in marketing:

• Advertising managers oversee advertising and promotion efforts for their companies or in marketing services companies.
• Account executives work directly with clients in marketing services companies.
• Marketing managers develop marketing strategy.
• Creative directors are responsible for the artwork, copy, layout and design of marketing materials.
• Public relations managers and specialists direct targeted publicity programs.
• Survey researchers design and conduct surveys and research to determine the needs and preferences of an audience.

The United States Bureau of Labor Statistics (BLS) reported the mean annual wages for various marketing occupations in May 2008 as follows:

• Advertising managers: $94,720
• Marketing managers: $118,160
• Public relations managers: $101,220
• Survey researchers: $42,060

There is strong competition for marketing jobs. College graduates with marketing-related experience, creative minds, and solid communication skills should have the best job opportunities, according to BLS.

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