PhD and doctor of business (DBA) degrees in marketing are designed to empower professionals with research capabilities and expertise to enable them meet the needs of modern businesses and academic institutions.
Like most PhD programs, an online PhD in marketing is best suited for professionals who want to start or enhance their career in the world of academia and become professors in business schools, colleges and universities where they can also do theoretical research to advance the discipline of marketing.
Online DBA in marketing primarily focuses on active research and practical business concepts of marketing for success in the local and international marketplaces. Graduates with DBA in marketing degrees often pursue careers in research think tanks, non-government organizations and the corporate world as consultants, CEO's or strategic partners.
Northcentral University - Online Doctor of Philosophy in Business Administration (PhD) - Marketing: This specialization focuses on marketing management and research, including managing the entire scope of product life cycle for domestic and international marketing. The specialization provides strategies for a sound, systematic, ethical, and legal approach to contemporary marketing practices and research theory..
Northcentral University - Online Doctor of Business Administration (DBA) - Marketing:This specialization focuses on marketing management and research including managing the entire scope of product life cycle for domestic and international marketing. The specialization provides strategies for a sound, systematic, ethical, and legal approach to contemporary marketing practices. Learners will complete a final written research project, demonstrating the ability to conduct an investigation on a workplace problem, identify an area for intervention, critique, justify, and recommend a plan of preventative action.
Argosy University Online - Online Doctor of Business Administration - Marketing: Often referred to as a professional research doctorate, a Doctor of Business Administration (DBA) degree program at Argosy is designed to enhance the capabilities of experienced professionals to enable them to meet the dynamic needs of modern organizations and academic institutions. Online doctor of business administration (DBA) with a focus in marketing features a curriculum that focuses on practical business concepts and active research rather than a purely theoretical approach.
The requirements for an online doctoral degree in marketing vary by program or university. While some programs accept learners with an undergraduate degree, most require prospective student to have an MBA. A distance learning marketing doctorate degree typically takes four to five years, depending on program focus, individual progress and credits transferred (if any). Popular focuses for research for those pursuing a PhD in marketing program include consumer behavior, marketing science (modeling) and the recent B2B marketing which involves the study of Business-to-Business marketplace.
In the online PhD in marketing degree program, you will take core courses that build up your skills for research. Since research is an important aspect of a doctoral degree program, you will select an area for intensive study and perform a cutting-edge research in that field. This culminates into a doctoral thesis or dissertation as a condition for graduating from the program. Most online colleges and universities have residency requirements for doctoral students.
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